In a recent trend, businesses using UK Hubspot websites have employed the use of blogs, ebooks, and e-mails to reach their customers. Businesses use these to replace all traditional means of advertising. This also means that there is an upward trend for businesses to make use of content marketing. Through the use of strategic content marketing campaigns businesses can easily turn their subscribers into customers. The main reason for this is that content marketing works and it works well.
Traditional advertising vs Inbound marketing
All around you are businesses who make use of traditional advertising techniques. Some of the most common traditional advertising methods are business listings in directories, advertising in newspapers, radio or television advertising and advertising in shopping malls and airports. Through the idea of traditional advertising, businesses hope to reach as many people as possible through mass exposure while hoping to turn a small number of those people into customers.
What many businesses do not know it that the market for traditional advertising if fierce as you are competing for the attention of thousands of potential customers. To make traditional advertising even slightly effective the advertisements need to be constant and repetitive. This is the only way they will be effective. Through traditional advertising, large corporate companies often overshadow smaller businesses.
Through Inbound Marketing, professionals make use of the internet to reach potential customers. The internet is a great way for customers to search and do research on their favorite brands before deciding on which brand to spend their money with. Inbound Marketing offers a stable approach to advertising with a great focus placed on grabbing the attention of consumers. This can be done through proactive and engaging content laid out in blogs and forums or eBooks and online videos. Many companies also chose to make use of podcasts.
Customers tend to react positively to engaging content as it helps them connect to the business effortlessly. The content created should offer the customer more than what they were expecting and in doing so it will create interest.
Here are three reasons why you should choose Inbound Marketing over Traditional Advertising:
You can harness the potential of the internet as well as social media:
Over 25 billion people make use of the internet. Adding to this the number of people joining various social media networks is increasing every day. Social media networks allow users to comment on, like and share content which they find interesting. Users can also recommend products and services to their peers with just one quick click. Great content has the ability to go viral within a few clicks when it can be shared with billions.
Promptly reach your target audience:
When used properly, Inbound Marketing will reach a specific audience. Business owners no longer have to place an ad in the local paper to reach their customers. Their customers are just one click away.
It costs less
Many of the traditional advertising methods can work out to be very costly. Inbound Marketing is known to cost much less than placing an ad in your local paper or taking a timeslot on a radio station.