The world’s largest brands are doing great marketing and they have all agreed on using a single platform to achieve success and that is none other than YouTube. These companies have gone ahead and predicted great insights about using YouTube for marketing.
Key YouTube Marketing Insights from the World’s Top 100 Brands
YouTube activity continues to skyrocket
The Top 100 Global Brands have already published more than a quarter million videos on YouTube and year over year publishing rates continue to rise – a trend that shows no signs of abating.
Linking social media and YouTube is critical to brand video marketing success
The top 25% had higher Facebook (330 times greater) and Twitter (89 times greater) video sharing than the bottom 25%, representing the highest disparities in this entire report.
Better marketers use very different video content for various customer engagement touchpoints
The most successful of the Top 100 Global Brands in our study produced a wide range of video content. Short form content targeted consumers closer to the top of the marketing funnel, while longer form content maintained engagement with those farther along in the buying journey.
When you market your business on Facebook you are actually reaching out to your customers and letting them see the face of your business. Once they know what your business actually look like they will head to your website.
- Give your business a face
As every business owner knows, brand awareness is important. You want your YouTube page to stand out, but you also want it to be memorable. Change your appearance settings and the background colour to match your company colours. You should also add a logo wherever possible to become easily recognisable across all online platforms.
- Drive people to your website
The point of social media marketing is to drive people to your website and increase traffic and conversions. The content you present to viewers should be engaging enough for them to want to visit your website. Within the first two minutes of your video, make it clear to the viewer why they need your service or product. If a viewer understands what you’re offering and why it benefits them, it is much more likely that they will visit your website.
YouTube videos will also improve your ranking on Google since the two are related. This of course is indirectly but still very effective.
Are Google and YouTube Related?
Yes, indeed. Google owns YouTube, so YouTube videos rank highly in Google search results. Google’s secret algorithm to determine the ranking of YouTube videos is similar to that used for webpage rankings – based on determining the authority of a video channel or webpage. The higher your YouTube video is ranked, the higher its authority, and the higher it will appear in a keyword search.
Will My Popular Video Help My Website Rankings?
Only indirectly. Outgoing backlinks on YouTube contain “nofollow” code, so YouTube channels are useless for building backlinks that directly affect external page rankings. A popular video channel on YouTube may not directly affect your website rankings, but there will be an increase in traffic to your site.
This may result in more clicks, link-backs, and comments, which can then increase the ranking of the site in keyword searches. Because of this increased traffic, your popular YouTube video can indirectly have a very positive effect on your website rankings.