Google Analytics is a very useful tool for measuring organic traffic; it produces SEO reports, which can optimize a website for search engines. There are different ways through which Google Analytics can be used for SEO, particularly for boosting rankings.
Demographics Of Visitors
If it is a new business, or a business that wants to find new customers, then it can use Google Analytics to find out the age and gender of the interested visitors. When a brand collects information about the interested audience, then an SEO copywriter would be able to deliver content according to their interests.
If it is an eCommerce website, then a brand would want to identify the gender and age of interested visitors, or customers, who are good for conversion rate and engage the most with the content posted on the website. Once the target audience has been identified, then this identification can be used for remarketing campaigns and for targeting in the future. Monsterinsights is a Google Analytics plugin more info, which can be used to find out about a websites demographics.
Monitor Mobile Traffic
Just to know how many people visited a website, using mobile devices, is not enough. It is important to know about the number of people who engaged with the content of the website, using their mobile. Through Google Analytics, an SEO expert would be able to analyze the mobile conversion made on individual pages, by adding a mobile segment on it. Google Analytics can also tell mobile bounce rates, and this can be helpful for SEO experts.
If the rate of mobile bounce rates is high, then there are issues with a mobile site, which need to be corrected. For example, the images might load very slowly, or the overall page might have a slow loading speed; another issue could be the font size used for mobile, and it might be too small. To know further about the strengths and weaknesses of a website, the bounce rate for both the desktop and mobile site should be compared.
Google Analytics would need data to analyze, and in order to get better information from it, every website should have a search bar. A search bar would tell the webmaster what users look for, and what content they are most interested in; an SEO expert can also pick the keywords that users use the most.
If many users are using the site search option on a website, then this means that the navigation structure of the website should be improved. If people can find things easily, by looking at the main page or the landing page, then why would they search for anything? One benefit of a search option is that it would give content ideas to SEO copywriters; they would write on topics, which they know users are searching for.
Top Performing Pages
Google Analytics tells an SEO expert about the top performing pages of a website. An SEO expert would analyze why those pages are doing so well, as compared to others. If other pages
lack quality content, images or videos, then the conversion and traffic rate for low performing pages can be changed.
If most of the pages arent doing well, but the content quality is good, then the internal links and other technical elements of web pages should be analyzed. For example, a webmaster could have put a web page, by mistake, in a robots.txt file, forbidding the crawler to crawl. If other web pages arent doing so well because of this mistake, then fixing it would benefit the website a great deal.
Tracking The Referral
There are websites which link to other sites, because they find them useful and trustworthy. When an SEO expert is analyzing a website through Google Analytics, then the tool would point towards the website which acts as a referral for them. Back links are important because they help websites get a good ranking. Back links make a website look authoritative; if users hear about another website from a web page they are visiting, then they would feel it to be credible.
Google Analytics can be used as a tool to measure the performance of an SEO marketing campaign. If an SEO marketing campaign isnt doing well, then it means changes have to be made. An SEO expert puts in a lot of effort to launch a campaign, and to create content for it, which is why tracking its performance is so important.