Instagram and YouTube are two popular methods of digital marketing, which companies, individuals, and brands are using nowadays. Both platforms allow users to upload videos and interact with other people. Both platforms, if used properly, are effective methods of promoting a product or service.
YouTube As A Marketing Tool
On YouTube, brands can make videos promoting their products or services Automatic Views. The more appealing a video is, the more views it will get. When people like YouTube videos, they are shared on social media platforms, they gain more views and if people like what they see, then the sales of a company will increase as well. Sharing videos from YouTube to other websites is very easy and if a brand wants to target people of different countries, and then they can even add subtitles to their videos in different languages SEO Bill Lentis.
Instagram As A Marketing Tool
Instagram is not a new app, but it continues to introduce features that companies would if very useful Benedict Evans. With the help of many hash tags, companies can make sure that their target audience sees the videos that they share on their feed. Moreover, if they want to cover an event live, then they can use the feature of Insta live, which later adds to the story of the Insta ID. This way, even if a customer misses a live event, he would be able to see it later.
The unique thing about Instagram is the Instagram influencers. Nowadays, brands pay people who know how to use Instagram and promote content through, to influence other people to buy their products and services. This usually involves sending influencers a sample, so that they make a video using that product, demonstrating to users how they can use the same product. This has a huge impact on the opinion of consumers and can influence their purchasing behavior.
Content On YouTube
The promotional content on YouTube is different from that of Instagram. The reviews on YouTube are lengthy and descriptive. As YouTube is older than Instagram, it has more users and people are more familiar with its features. YouTube is known for niches like gaming and technology, and when trailers of new movies are released, people usually go to YouTube to see them. Official artists and brands have their own channels on YouTube, which people can easily access.
Choosing The Right Platform
YouTube and Instagram, both have their benefits; when choosing the best platform to promote products and services, a company should always consider the following three things:
Resonance-Whether the target audience would be more influenced by an Instagram influencer, or if YouTube would be more relevant to a brand.
Relevance- If a short video can have an impact, then a brand should choose Instrgam, but if they need a descriptive video, then they should go to YouTube.
Reach-Here, the brand should consider which platform has more potential for reaching their target audience.