Like all other writings, blog post writing is not a piece of cake. It requires lots of skill to write a blog that is not only easily readable but also fulfill standards of a good SEO. Before writing a blog, you should think about your target audience and then structure your blog according to their level of understanding and interest. There are high chances of an article to be shared if it is informative and appealing for readers. The more it is shared, the higher will be your ranking.
In this article we will discuss 10 tips to write an appealing SEO-friendly blog post nextstepu.com. The first and most important step is to do keyword research. You should assess what words your target audience searches for. Those words will give you the topics to write about.
Now, lets start with key tips of a successful SEO!
Key Writing Tips
For some people writing comes naturally while others need some help. There are few guidelines that you need to follow for good writing.
First Think Then Write
Before beginning to write, you need to know the answers to certain questions. Who is your audience? What kind of information do you want to give to them? What is the main objective of your article? The answers to these questions will give you a sense of direction to follow.
Design a Structure
The next step is to have a clear structure for your blog post. A well-balanced blog should have:
A body containing main message
Conclusion containing summary
Make a rough draft of what you want to write in these three sections.
A good blog should be divided into different paragraphs and each paragraph must have a different idea or subject. Do not introduce paragraphs just for the sake of having paragraphs. Each paragraph should make logical sense.
The whole page is structured by headings. Introducing headings is not only important for readability purpose but also for SEO friendliness. With the help of headings, Google can get the idea of main topics of a lengthy article and it can help in improving your ranking. Apart from headings you should also introduce subheadings in your post to guide readers. It will help them to scan your page just by looking at them. For SEO purpose make sure to include keywords in your subheadings. But avoid overusing keywords because it will make the message very unnatural and it will throw off readers interest.
Include Signal Words
As a writer you should know what signal words are and how to use them appropriately to create a flow in your writing. Signal words like “first of all”, firstly, secondly, “lastly”, “consequently” and “surely” etc. will provide a clear signal to readers. Readers will get a clear idea about what to expect next. For instance using the signal word “last but not least” will give reader a clear signal that the author is about to tell the last but equally important part of the message now. It gives a structure and flow to your article.
Before publishing your article, you must proofread it. Have somebody else read it and see if they understand the message of your post. Ask them to find grammatical and typing errors and correct them. Have a second set of eyes scan your writing in order to eliminate errors and mistakes.
Optimize Length Of Your Article
A well-balanced article should not be less than 300 words. Although Google likes long articles but if they are poorly constructed, readers might not be interested in reading them. Attempt to write a long article only if you are really skilled at it. Only then you will be able to keep readers interested. For optimization purpose, keep including your keywords here and there but in a meaningful way.
Include Links To Previous Contents
A good way to show your command on the subject is to include links to your previous content. If you are writing on a topic on which you have written content previously too then adding links to previous work is a smart move. Readers may open those links and may read your previous content too. It will improve your Google rank. When a reader sees that you have done prior relevant work on their topic of interest, it increases your credibility too.
Add Content On Regular Basis
In order to show Google that your website is alive, you need to keep adding new content on regular basis. If your website is not active your ranking will go down. But that doesn’t mean that you keep posting senseless content. Post only well-written, high quality and appropriate content that serves your target audience search intent.
Use Yoast SEO Plug In
You can write SEO friendly articles by using Yoast SEO plugin. Start by choosing your focus keyword in accordance with what your target audience is generally searching for. Then run all kind of different checks to see if your blog is fully optimized or not.
Yoast plug-in will assess if you have use keywords in correct places or not.
It checks whether your post is readable or not. Is the length of sentences and paragraphs good enough? Have you included transition words?
It also checks for external and internal links.
In addition to that, it monitors frequency of keywords. Have you used keywords too often or too less?
If you have taken care of all the above-mentioned guidelines then the plugin will show a green bullet.
Those days are over when a few SEO techniques were sufficient to get you a high ranking. Nowadays you need to produce a high quality content to increase visibility. High quality content leads to more shares, tweets and links hence increasing traffic to your website. Of course there are certain things that help you to increase SEO friendliness of your blog but nothing beats a good writing.