SEO stands for Search Engine Optimization. When a brand wants its website to be visible to their customers and the rest of the people on the internet, then it adopts different SEO techniques. If the SEO techniques are executed effectively, then a business is most likely to benefit from it.
Improving Meta Titles And Meta Descriptions
Many individuals, who implement SEO Bill Lentis Media, dont use Meta titles and Meta descriptions for their website. The benefit of including these two elements is that the website would become more clear, understand, easier for a search engine bot to crawl, index and visible to the user.
The titles of an article or a paragraph should be clear, short and relevant. Long titles which have zero relation with the content, they are not easy to understand. If a web page doesnt have a Meta description, then the search engine would choose a random description, which might not describe the content as it was intended for the user to understand. If these two things are fixed, then it would give the click through rate, a boost.
Internal Links And Underperforming Webpages
When a webmaster notices that there are some web pages which are not doing so well on the website, as in users dont visit it, or dont spend much time on it, then it is time to change the content of the web pages. The first thing that the webmaster should analyze is whether the web page has quality content, if there are videos and images, and if the content needs to be updated.
The second thing that the webmaster should analyze is whether the content has any internal links or not. Internal links, link one web page to the other, and is essential if a webmaster wants to increase the viewing of underperforming pages. These links act like anchors between two pages, and can be very useful, in case a page isnt doing so well.
Backlinks are those links which another website endorses and include in their articles or web pages. If a website has included backlinks in its content, then it needs to make sure that those links work. If a user opens a backlink, and it leads them to a dead page, then that means a bad reputation for the host site.
If links have gone bad, then the webmaster can fix it, by including better links to other websites, or deleting the content entirely.
Researching Untapped Keywords
Even though Google has a tool through which SEO experts can research keywords, there are still other platforms that can be used for this purpose. When an SEO expert does an initial keyword research, but feels that the keywords are not producing any results, then it is the best to use other channels, like Reddit.
Reddit is a community where people discuss hot topics, and it can provide to be a fruitful place for SEO experts, who are looking for relevant and profitable keywords. SEO experts can also carry out a search for existing keywords, to see how effective they are, and how often they appear in discussions. This would help the SEO expert eliminate the keywords which are no longer working.
Benefit Focused Content
Most of the SEO content created for web pages is developed keeping in mind the Google search engine. The content is stuffed with keywords, and when Google sees so much relevant content, and then the content gets a good ranking. However, such content doesnt rate well with the users. If the content that they read is not readable or useful to them in anyway, then they wont visit the website again.
The content that SEO copywriters post on their website or blogs should be benefit focused content. When users read such content, they should be able to benefit from it, like a product manual, or the benefits of a service.
Tracking SEO Efforts
When SEO techniques are applied, it is important to track their performance. If SEO experts execute SEO techniques, but dont do an audit of whether they are working or not, then they wont be able to analyze if some pages need improvement or not. Moreover, tracking SEO efforts would tell experts which web page is receiving the most traffic, and which web pages are receiving the least.
Does a SSL certificate matter? Most websites ignore getting an SSL certificate, even when it provides users with the satisfaction that a website is safe to browse. There are several online websites who sell products and services to users, and users share their credit or debit card information, or their contact information. If a website doesnt have an SSL certificate, then it means anyone can easily hack it and get access to sensitive customer information.
Speed Of The Website
If a website load slow on mobile or desktop, would a user stick long enough to find out what is on it? The answer is no, because not many people have the patience to wait for web pages to load. In order to increase the speed of a website, particularly for smart phones, the size of videos and images should be appropriate. A website should never stop loading, no matter what medium is used.
Social Media Profiles
SEO is related to social media, because social media send traffic to a website. For example, when a user shares content from a web page to Facebook or Twitter, the link is exposed to other users, who open it out of curiosity. A brand can also post links on its social media profiles, from where, users can share with others directly.
New & Fresh Content
A brand should never let users forget that they exist. They should post content relevant to their field, everyday, even if it is a motivational quote. When customers see the name of a brand in their feed, every day, then they are more likely to remember it as well.